OtherOptions.ph: Redefining Wellness Through Knowledge and Curated Choices
.PH for Wellness
The wellness industry is often a sea of trends pushed without context, leaving consumers to navigate health decisions based on what’s popular rather than what works. For Cheryll Ann Selda, the journey began with a simple realization: customers deserve to understand why certain health formats are better suited for their specific life stage.
What started as reselling a single supplement brand has evolved into a curated philosophy of holistic health, built on the belief that knowledge is the ultimate ingredient for well-being.
“I wanted to set my business apart from others in the market where products and trends are often pushed without context. At Other Options, we help customers understand why certain formats are better depending on a person’s stage in life and wellness situation”
Why Other Options chose a website and a .ph domain?
In the early days of 2018, Cheryll relied on manual orders through direct messages. However, by the peak of the 2020 pandemic, the flood of calls and messages made it clear that a professional system was no longer optional—it was essential. While social media serves as a “landing space” to spark interest, a dedicated website allows for a proper system to measure progress and a deeper level of engagement.
“Social media is a great landing space to spark interest, but a website is where people go deeper and build long-term healthy habits. Eight years in, I don’t regret it. Many of our customers have placed dozens, if not hundreds, of orders since we started.”
By integrating a dashboard and reporting system, Other Options empowers its Filipino community to track progress and move beyond impulsive purchases and towards sustainable health routines.
“Since my market is primarily Filipino, I wanted it to be clear that the brand is Filipino as well, which is why I chose a .ph domain.”
From idea to identity
The name “Other Options” was a deliberate choice to avoid the clichéd positioning of “better” or “healthy” options. Instead, it invites individuals to discover a broader spectrum of wellness—ranging from holistic practices and real food to targeted supplements. This approach has cultivated what Cheryll calls a “quiet wellness group”: a loyal clientele that isn’t driven by fleeting trends.
“I wanted to help people discover other options for their wellness—whether that’s food, a holistic practice, a vitamin, or a supplement.”
“They’re not trend-driven, because trends rarely last.”
The mission
Other Options’ mission had remained the same since 2018:
Other Options is a space where customers feel empowered to learn about health and wellness through knowledge. It’s about reducing the outsourcing of our basic nutrition and wellbeing to clinics, experts, or products, and helping individuals and parents regain trust in real food—while understanding when supplements make sense.
Visit Other Options’ website.
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